Did you know that Network for Good estimates that 30 percent of annual giving occurs in December, and 10 percent in the last three days of the year? Those last few emails you send the last week of the year can … Read More
Let’s face it, donors give using their hearts, not their heads. All too often, nonprofits try to convince donors to give using facts and figures, thinking that educating the donor will move them to give. Nothing could be further from the … Read More
If you are a board member, volunteer or nonprofit staff, I bet you have said this before (or you have heard others say these phrases)- “I have tried asking others for donations, but I got discouraged when I didn’t get … Read More
I participated in an event last night with many nonprofit communications staff, web developers, and SEO experts. I found it fascinating that I heard the same thing over and over - “Our nonprofit website is too wordy. We need to … Read More
I don’t know about you, but when I get a direct mail solicitation letter from a nonprofit organization that asks me to make a donation, my habit as a fundraiser (of course) is to pick that letter apart with a … Read More
If you haven’t started thinking about crafting a killer year-end appeal, you need to start that now. Why? According to a study by Blackbaud, 17.8% of all 2014 giving happened in December! #Giving Tuesday is a big day, … Read More