year-end appeals Archives - Nonprofit Consulting Firm, Certified Fundraising Executive | Ayda Sanver Consulting, Potomac, MD

Creating Donor-Centered Appeal Letters That Convert

Nonprofits are being encouraged to be more “donor-centered” in their communications, but I’ve found that some nonprofit staff don’t really understand what this means.  In the simplest of terms, it means replacing “our program” with “your gift” and demonstrating impact.  … Read More