I’m just crazy about this excellent blog post from fundraising colleague, Mary Calahane in Connecticut! Mary and I think alike – my takeaways from the article are these:
- Fundraising is painful for board members when board members are just handed a list of names and asked to call people they don’t know.
- When there is no case for support, that’s plain lazy. We all want to hear WHY we should feel moved to give to a particular organization!
- When the task isn’t matched with the talents of the board member – some like making phone calls, others might prefer to write handwritten, personal notes or writing a moving, heart-felt email.
- When there is no reporting feedback to the group, celebrating the wins and understanding the not-so-great news in a positive light and learning from it to move forward.
Fundraising doesn’t have to be painful with proper board training! In fact, that pain can be turned into a fun activity driven with passion to make a difference for the organization, right?
Read Mary’s full blog post, “Is Your Fundraising A Pain in the Ask,” by clicking here. Image credit: Pixabay.com
