If you haven’t started thinking about crafting a killer year-end appeal, you need to start that now. Why? According to a study by Blackbaud, 17.8% of all 2014 giving happened in December!
#Giving Tuesday is a big day, are you ready for it? Your online and offline appeals need to have those “killer” elements that-
- Make your story compelling.. so compelling that your readers want to click “donate now” or write that check…
- Are “donor-centric” – how will the donor feel by giving?
- Demonstrate the impact of a $50, $100, or a $250 gift in real terms of what that donation will DO for someone your organization supports.
Just having a website or one or two e-mails and a mailed letter are just not enough anymore. You have to have a donor “moves management plan” in place long before the appeals are sent.
A fantastic colleague in the world of fundraising, Ann Green, recently published a great blog post entitled “Your Year End Appeal Checklist.” Highly recommended reading! I’d love to help you craft a killer appeal and put your plan into action! I welcome your comments and thoughts.
Wishing you greater nonprofit abundance and success!